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Brand and Design
Decoding Luxury Brand Management
Vincent Bastien, former CEO of Louis Vuitton, and currently Professor of Marketing at HEC School of Management in Paris, believes that luxury is a much misunderstood term. A product that commands a high price does not necessarily make it a luxury brand. So what does? Read More
Vote for the Best and Worst Brand Extensions
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a new product that a brand famous in one category rolls out in another category. A time-honored tactic of the branding world, extensions are a great way both to enhance a brand’s image and boost the bottom line. Read More
Opinion: The Importance Of Brand Management
When you put your brand on something, it’s a declaration to the world of not only pride in what you produce, but an announcement that you take ownership and responsibility for it.Read More
Did You Notice The Big Changes In These Famous Logos In 2012?
Some of the biggest brands in the country ditched their old logos for new ones this year. Read More
Bayerische Motoren Werke AG : BMW Brand Management under new leadership
Munich. Steven F. Althaus will become the new Director Brand Management BMW and Marketing Services BMW Group. The 44-year-old will assume his new position in Munich in January 2013. Read More
Under Armour focuses brand strategy on retail stores
Under Armour is looking to open more shop-in-shops at premium retailers across Europe in a bid to give its products greater visibility in a crowded sportswear market. Read More
Building a brand: How 193 countries’ branding strategies stack up
What’s the first thing you think of when someone mentions a trip to Spain? Japan? Canada? The reason images of long siestas by the sea are drummed up at the mention of Spain or thoughts of skydiving and mountain biking are tied to New Zealand is due to both a nation’s culture and the very intentional branding efforts of a destination’s tourism agency. Read More
Brand Development Firm Akel Ventures Partners With Brand Strategist Libby Gill & Company
Akel Ventures, the consulting firm dedicated to building consumer lifestyle brands, is partnering with business and brand strategy firm Libby Gill & Company. The partnership will harness the strengths of both companies to map out growth strategies, build brand recognition, and create distribution channels for clients desiring to take their products and services to a broader audience. Read More
LIN Media (NYS: TVL) , one of the largest broadcasters in the U.S. with industry-leading television and digital media properties, announced today that it has rebranded RMM to LIN Digital as part of its strategy to align its digital offerings under a unified brand platform, take full advantage of operating synergies, and position it for further growth and success. Read More
Top Online Brand Protection Strategies For 2013
‘Tis the season for checklists! As the new year begins, it’s important to adjust your online brand protection strategy to accommodate new challenges and opportunities. Put these recommendations to work to strengthen your online brand protection strategy for 2013. Read More
Aviva rolls out new global brand strategy
UK-based insurance company Aviva is rolling out a global marketing plan that will tone down its humorous UK advertising starring comic Paul Whitehouse to create a “differentiated” positioning. Read More
There can be no dispute as to the power and impact of branding. At the heart of it, branding creates and strengthens connections among stakeholders. It is this connection that consolidates engagement and facilitates a call-to-action. Whether it is the New York Yankees, Apple, the Republican Party or an independent retailer, branding fuels one’s perception of a business. Read More
Content Strategy: What's the Point?
The more I read, the more I'm convinced that the content strategist is key to making the Internet kick butt. Unfortunately, her name contradicts her number one promise: to be clear.Read More
Samsung to Step Up Efforts in U.S. PC Market
Samsung Electronics Co. 005930.SE +2.00% is known particularly well for its smartphones, tablets and televisions. “Given that now we have market leadership in the smartphone space, you will see a lot more exciting new go-to-market strategies from us,” he said during an interview at the Consumer Electronics Show here. He declined to describe any of those efforts in detail, saying that some strategy was still being fleshed out after a recent internal reorganization that brought the PC division together with the company’s mobile division.Read More
Finance
‘All People Ages 18-55′ Is Not Your Target Audience
Ask a retail financial institution to define its target audience and you will frequently hear something like, “All people ages 18-55.” They might say it “skews slightly towards women.”Read More
Top 10 Most Popular Bank & Credit Union Marketing Articles Of 2012
The close of 2012 marks the end of The Financial Brand’s fifth full year. What articles garnered the most attention from bank and credit union marketing professionals in the last 12 months? Articles on branding, branches, Facebook and mobile topped the most-read stories in 2012. Read More
Differentiate Or Die: Boring Banks Need Brand Personalities
With customer sentiment at an all time low and a raft of new players entering the banking space, the last thing any financial institution wants to hear is bad news about their brand. But the reality is, consumers view most banking brands as undesirable and wholly undifferentiated. That’s why the battle cry ‘Differentiate or Die’ has never been more relevant in the financial sector. Read More
What’s Hot In Financial Marketing? What’s Not?
What’s in and what’s out in the world of bank and credit union marketing? What trends are hot in retail banking, and which are not? What are the cool topics being explored by speakers on the conference circuit? What do you think? Do you agree with the list, or do you have your own suggestions? Read More
Houlihan Lokey Acquires Milestone in Pairing of Bank Dealmakers
Houlihan Lokey is preparing for an era of banking industry consolidation — even if it doesn't happen this year. Read More
Union Bank to Close 15 Calif. Branches after Pacific Capital Deal
Union Bank will close 15 branches in central and southern California, including some locations recently acquired from Pacific Capital Bancorp. Read More
Are Your Bank's Branches Billboards or Backdrops?
There was something that did not happen in 2012 that was instructive to me (and it had nothing to do with the Mayans): I did not conduct a single banking transaction at a branch in 2012. I visited many for work but none for personal banking. Read More
HSBC Shrinks Branch Size, Courts Wealthy with House Calls
Most large banks are competing to build bigger and better branches, but HSBC (HBC) is betting that smaller is smarter. Read More
Citi CEO Reshuffles Leadership, Names Co-Presidents
Citigroup Chief Executive Michael Corbat is reorganizing the bank's top ranks for the first time since taking over in October, promoting several longtime senior executives and splitting up the bank's operations and technology unit. Read More
Keep the Big Banks Big, Says JPM Chase Engineer Harrison
William B. Harrison Jr., the architect of what is now the country's biggest bank, on Tuesday offered a resounding defense of megabanks and the good he said they do. Read More
Buyers of Bad Banks Run Low on Accounting Gains
Buyers of failed or troubled banks that have used accounting rules to boost profits will return to earth this year, and investors are already pressing them on their plans to get airborne again. Read More
Transportation
Embraer’s re-engined E-Jet to hurt Bombardier
Embraer SA’s announcement this week that it will launch a re-engined version of its popular E-Jet is expected to deal a blow to Bombardier Inc., according to Turan Quettawala, Scotia Capital analyst. Read More
Bombardier confident its planes can compete with new Embraer E-Jet
Bombardier Inc. says it is confident it will be able to defend its turf against the new re-engined regional jet from Embraer SA. The Brazilian rival announced this week it will officially launch the jet later this year. Read More
10 aircraft milestones from 2012
A “flying car” flew, a storied aircraft went diesel, and manufacturers in Austria and Brazil celebrated first flights of new airplanes: A number of milestones distinguished 2012 for general aviation as manufacturers strove to bring new products to market. Take a look back at some of the aircraft-related news from the year. Read More
The Changing Face of Air Travel
The sharp rise in spending by Chinese and other Asian travellers is fuelling an increase in aircraft orders in the West. “There are three mega markets right now – you’ve got Asia Pacific, the U.S. and Western Europe,” John Leahy, Airbus COO-Customers told INSEAD Knowledge at the Berlin Air Show in September. “But in 20 years that is going to shift dramatically - about a third is going to be in Asia-Pacific, about 20 percent Europe, and only 20 percent in the United States. The biggest market is going to be out there in Asia-Pacific.” Read More
Stock Downgrades: Boeing Going, Going, Gone
Wall Street ratings agencies set the tone for today's stock market. Read More
Business jets, regional jets in the news
News from Bombardier, COMAC and Cessna. Read More
Next year may stabilize for business jets
“The business jet market is finishing another tough year, its fourth since the 2008 peak,” according to a report issued earlier this month by J.P. Morgan. Read More
U.S. Extends Bonus Depreciation for Business Aircraft
Despite his rhetoric during a presidential debate that “corporate jets” should not get tax breaks, President Obama signed a bill–the American Taxpayer Relief Act of 2012–last week that extends the 50-percent accelerated depreciation for capital goods, notably including business aircraft, through the end of this year. According to NBAA, this means that, in general, new business aircraft purchased this year are eligible to qualify for 50-percent “bonus” depreciation. Read More
Cessna's Citation M2 project advancing
Cessna Aircraft Co. has begun to assemble its first Citation M2 light business jets. Read More
Retail
Kevin Peters to leave Office Depot
Office Depot on Friday announced that Kevin Peters had resigned from his role as president of the retailer’s North American division effective immediately. Read More
Big Lots taps KC agency for new campaign
Kansas City-based advertising agency Barkley was hired by Big Lots to help the closeout retailer with a broad range of marketing and brand strategy initiatives. Read More
Former Disney exec new president, CEO of Quiksilver
Former Disney executive Andy Mooney has been appointed as president and CEO of Quiksilver. Read More
Lacoste exec Birkhold named Bebe CEO
Steve Birkhold was named CEO at Bebe on the same day that the company reported a worse than expected second quarter loss and a 10.5% comp decline. Read More
Gap widens its reach, acquires new brand
Gap has added one more brand to its existing portfolio, purchasing Intermix Holdco for approximately $130 million in cash. Read More
Coinstar shakes up executive leadership positions
Coinstar, a leading provider of automated retail solutions, has appointed its current CFO J. Scott Di Valerio as new CEO, effective April 1. At that time, Di Valerio will also be appointed to the Coinstar board of directors. Read More
Report: sale of Supervalu imminent
The breakup of Supervalu to private equity firm Cerberus Capital Management could be announced as soon as Thursday when Supervalu shares third-quarter results with analysts, according to a report in the Wall Street Journal published Friday. Read More
Opinion: Goodbye response generation, hello dialogue creation
The technology world is full of people who talk in their own secret code with a new buzzword every minute and the marketing world isn’t much different. Read More
Big Lots taps KC agency for new campaign
Kansas City-based advertising agency Barkley was hired by Big Lots to help the closeout retailer with a broad range of marketing and brand strategy initiatives. Read More
Sears loses CEO, but gains momentum
Just when things seem to be looking up for Sears Holdings, chairman Edward Lampert will assume the additional responsibilities of CEO following the revelation that current chief executive Lou D’Ambrosio will leave the company for family medical reasons. Read More
Hillshire Brands names new SVP, corporate strategy & development
The Hillshire Brands has appointed former Kraft executive Brian Davison as SVP of corporate strategy and development. Read More
Hormel Foods stuck on Skippy Peanut Butter
Hormel Foods will acquire the iconic peanut butter brand Skippy from Unilever for approximately $700 million. Read More
Value priced apparel and accessories retailer Uniqlo continues its U.S. expansion with the opening of two stores in the Northeast. Read More
Lululemon pops up across from its flagship in NYC
A major renovation may be underway at Lululemon’s flagship store in Manhattan, but the fast growing retailer isn’t missing a beat. Read More
