Taking Back Charlotte

After a successful rebranding program, Bank of America asked Gilmore Group to continue amplifying their brand presence, now in Charlotte, North Carolina: the location of their corporate headquarters. The main focus of the project was to create branded pageantry and street furniture to function as wayfinding aids and create a vibrant Bank of America campus environment.

We developed concepts for the program which included environmental corporate campus brand & design elements as well as BoA's streetscape, cityscape, plazas, and Bank of America Stadium.