Bringing Magic to Times Square

Disney asked Gilmore Group to create the stand-out store exterior in Times Square. In this visually cluttered landscape, it was imperative that the magic of the Disney brand “speaks to the street."

We added new in-store graphics and conceptualized an application for mobile augmented reality systems, where Tinkerbell would flutter between the store displays and a customer’s mobile phone to the delight and wonder of young and old.