Carlos Sanchez spent over three decades building, managing and inspiring smart, diverse and talented teams. His skill for leveraging his experience to innovate companies, market great products and create revenue through forward-thinking ideas, passion and fortitude are widely recognized in the industry. Carlos understands that the platform for business success is the smart and rigorous combination of brand, consumer insight and the intelligent use of technology.
With an impressive background in advertising, branding and retail design, Carlos gets the ‘big picture’ and the importance of cohesive marketing communications across all brand touch points. He manages a team of smart, insightful creatively strategic talent to ensure strategy and design are united in goal, objective and success. He has held senior positions at Saatchi & Saatchi, Landor, FutureBrand, Wolff-Olins and Interbrand.
He has been a catalyst for companies worldwide to define, express and leverage who they are through their brands. AT&T rebrand, South African Airways, Time Warner, BlackRock, Wendy’s, P&G, Ebay, CNN, GE & Repsol.